The US edition of Xbox LIVE’s “Inside Xbox” programme, which last year won a Games Media Award for Best Broadcast, was discontinued earlier this month – and today, we heard through a blog post that same decision will extend to the European version of the programme. A petition against the decision reached 2,210 signatures earlier today.

“Following the news last week that that Inside Xbox in the US was to cease production, the team in Europe has been investigating what makes most sense for them and the Xbox LIVE community as they continue to strive to deliver the latest gaming and entertainment news for users across the region,” wrote Major Nelson.

“As such, they have decided to move away from the current first-party produced content model and transition to a third-party content model, which will provide timely and locally-relevant content to users across more of the EMEA markets […] this means that the Inside Xbox brand will effectively be retired in Europe.”