We reported the rebrand of BlackBerry App World to BlackBerry World last week, and our comments that it may soon play host to film, television, and music content seem to have now become reality. RIM have confirmed that BlackBerry World on BlackBerry 10 will offer “one of the most robust music and video catalogues in mobile today”, with films hitting the service alongside their DVD release and some TV series having “next-day availability”.

“Music and video content is an integral part of a rich mobile experience,” said Frank Boulben, Chief Marketing Officer at the Canadian smartphone manufacturer. “People want easy and convenient access to their favourite music, movies, and TV shows wherever they are. RIM is committed to working with content providers to bring the best, most up-to-date content to our customers with BlackBerry 10, and to make it easy for them to get what they want.”

So far, it seems this will be available exclusively for the BlackBerry 10 platform, which will officially launch on the 30th of January alongside the announcement of two new flagship smartphones. A free upgrade to BlackBerry 10 for the BlackBerry PlayBook tablet is anticipated, but no such thing will be headed to existing BlackBerry handsets – so owners of BlackBerry 7 devices such as the Bold 9900 or Curve 9320 are unfortunately shafted in terms of this BlackBerry World development.