Peter Moore: Reinventing the Iconic Sports Brand Game

Written by Connor Beaton, published 13th August 2009

Peter Moore discussed the challenge of reinventing the iconic sports brand game today at the Edinburgh Interactive Festival. Peter Moore, who is the president of sports game giant EA Sports, discussed downloadable content, rosters updated daily, and user-created content.

The four main points of the keynote were:
• Attack barriers to entry
• Multiple entry points/business models
• 365/7/24 community and commercial interaction
• Let the user create and share

Video of the keynote will be available from zConnection later today.